Brands like Revitalift now appear to have formed an alliance with the global cosmetic surgery industry and adopted slogans like 'until you need a permanent lift... there's Revitalift'.
Obviously they've agreed not to discount or de-value butchery in their advertising, but even to promote it. UNTIL you NEED a permanent lift...
I also remember very clearly when women's magazines, aimed at working-class women, had horror story after horror story about comsmetic surgery going wrong and the horrible injury and bruising it can cause for months afterwards - there is clearly an endless supply of such tales. Yet about 5 years ago they suddenly started printing stories of joy and rebirth.... it changed my life, I'm finally happy with the way I look! Followed swiftly by a full-page advert for some dodgy surgery centre, where they'll re-augment your breasts or stuff them or break your nose and re-build it. Then if it actually makes any improvement to the way you feel about the way you look, obviously your entire life will be transformed.
Aside from the violence of surgery, the lies about transforming your life are even bigger and come with a steeper price than a car or a telephone contract, maybe even a loan.
And whilst anti-aging products work on the same lies, they could at least have taken a superficial stand against surgery. I'd probably hate that almost as much. Like Dove's 'Real Beauty' campaign - 50-year old supermodels and size 14 exercise-freaks with no cellulite and the odd freckle. They actually tried to enter that ad campaign into the awards for charity campaigns in 2006 or something like that. Obviously they got told where to go. Ha!
Also, regarding the recent laundry conditioner ads.... how can 'diamond and lotus flower' be a fragrance ??!?!! Or Ruby or Sapphire?
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